OUR EDGE

Why Market Advantage?

Great
Team
More Than 500+ Interviewers/Field member bi-lingual located in more than 25+ countries worldwide.
Industry
Experts
Providing global, regional and local expertise on health care and industry trends in over 25 countries.
Many Geo Locations
Find us in the main 4 Continents in the world as we have 40+ Clients in MENA , Europe, USA, and North Africa
Big
Achievements
we have achieved a Significant primary demand-side research of more than 350,000+ user interviews
Success
Story
A massive milestone achieved as More than 1,500 projects successfully executed and delivered since 2011.
Consumer & B2B

Field & Tab Services

Qualitative Research

We are experts in:

  • Focus groups
  • In-depth interviews
  • Recruiting
  • Consumer shopping accompaniment
  • Home visit
  • Simultaneous translation
  • Transcript & Content Analysis
  • Our Methodology: Online / Offline FGD / MGD - F2F Home Visit & Shopping along  - IDI / Paired depth interview - Online community

Quantitative Research

We are experts in:

  • Advertising research
  • Product testing
  • Brand research
  • Exit interview
  • Customer satisfaction
  • Mystery Shopping
  • Concept testing
  • Motivational research
  • Banking & Other FMCG
  • Central location test (CLT)
  • Our Methodology: PAPI - CAPI - CATI - Online / CAWI - Telephonic
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Qualitative Vs. Quantitative Research

  • Focus Groups Discussions (FGDs)
  • In-Depth Interviews (IDIs)
  • Paired Depth Interviews
  • Consumer Immersions
  • Shopping Accompaniment
  • In-Home Visits
  • Online Blogs
  • WhatsApp groups
  • Face-to-face PAPI/ CAPI surveys
  • CATI (telephonic) surveys
  • Self-Administered Surveys (Online/ Mobile devices.
  • B2B surveys.
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Consumer & B2B

FULL SERVICES

We apply different research techniques as per research needs depending on the profile of the target audience and the objectives of the research Market Advantage applies Offline and/ or Online methods for the execution of the fieldwork.

Given, below is a portfolio of the services we offer encompassing Primary (Qualitative/ Quantitative) and Secondary (Desk) research: 
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Field & Tab Process

Select a sample
20%
Defining objectives and research questions
40%
Developing a questionaire
60%
Conducting field work
80%
Processing and analyzing data
100%

Full Services Process

Defining objectives & research questions
20%
Defining target audience and sample selection
40%
Developing the survey tools
60%
Field execution
80%
Analyzing data and delivering insightful, actionable reports
100%
Our Footprint Around The World

SUCCESS STORY

proudly served

Our Client List

TESTIMONIALS

What they’re saying about

We are proud to serve such a great brands and organizations around the world.

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    Keep your Vision to Our Projects

    End to End Solutions

    Market Advantage is one of the leading providers of research services, applying advanced and relevant Qualitative and Quantitative research methodologies and data collection practices.