MARKET RESEARCH
OUR EDGE
Why Market Advantage?
Great
Team
More Than 500+ Interviewers/Field member bi-lingual located in more than 25+ countries worldwide.
Industry
Experts
Providing global, regional and local expertise on health care and industry trends in over 25 countries.
Many Geo Locations
Find us in the main 4 Continents in the world as we have 40+ Clients in MENA, and North Africa
Big
Achievements
we have achieved a Significant primary demand-side research of more than 200,000+ Specialist & Patient Interviews
Success
Story
A massive milestone achieved as More than 1,200 projects successfully executed and delivered since 2011.
Consumer & B2B
Field & Tab Services
Qualitative Research
We are experts in:
- Sampling
- Recruiting
- Moderation
- Simultaneous translation
- Transcript & Content Analyses
- Our Methodology:In-Depth Interviews (IDIs) - Paired Depth Interviews - Physicians & Patients Online Comminute
Quantitative Research
We are experts in:
- Sampling
- Recruitments
- Conducting interviews
- Data Analysis
- Desk Research
- Our Methodology: Face-to-face PAPI/ CAPI surveys - Online surveys - Telephonic surveys - Phone –web surveys - Patient profile collection.
- In-Depth Interviews (IDIs)
- Paired Depth Interviews
- Physicians & Patients Online Comminute
- Face-to-face PAPI/ CAPI surveys
- Online surveys
- Telephonic surveys
- Phone –web surveys
- Patient profile collection.
Consumer & B2B
FULL SERVICES
We apply different research techniques as per research needs depending on the profile of the target audience and the objectives of the research Market Advantage applies Offline and/ or Online methods for the execution of the fieldwork.
Field & Tab Process
Select a sample
20%
Defining objectives and research questions
40%
Developing a questionaire
60%
Conducting field work
80%
Processing and analyzing data
100%
Full Services Process
Defining objectives & research questions
20%
Defining target audience and sample selection
40%
Developing the survey tools
60%
Field execution
80%
Analyzing data and delivering insightful, actionable reports
100%
Healthcare sector
Example of Reachable Specialties
Group A
Group B
Group C
Group D
Group E
Group A
- (General) Nurses
- (Retail) Pharmacists
Group B
Dentists |
Family Medicine / Practice |
General Practice |
Internal Medicine/Dietician |
(Specialty) Nurses |
OB/GYN |
Pediatricians (non-specialist & non-surgery) |
(Hospital) Pharmacists |
Psychiatry/Veterinarians |
Group C
Cardiology |
Dermatology/ Diabetology/Orthodontist/IVF Specialist |
Emergency Medicine/Radiology |
Endocrinology/Gastroenterology/Obesity Specialist |
Gastrointestinal Surgery/(Specialty) |
General Surgery/Rheumatology/Senior Pharmacist |
Geriatric Medicine/Ophthalmology/Pulmonology (Internal Medicine) |
Nephrology/Neurology/Urology |
Orthopedic Surgery/Otolaryngology |
Group D
Allergy & Immunology |
Anaesthesiology/Cardiac Electrophysiology/Paediatric Endo |
Haematology/Haematology/Oncology/Paediatric Gastro |
Hepatology/Infectious Disease/Aesthetic Specialist |
Intensive Care/Critical Care/Pathologist |
Interventional Cardiology/Interventional Radiology |
Oncology/Paediatric Surgery/Pain Medicine/Surgical Oncology |
Plastic Surgery/Proctology |
Reproductive Endocrinology & Fertility/Traumatology |
Group E
Cardiovascular Surgery |
Neonatology |
Neurosurgery |
Bariatrics |
Thoracic Surgery |
Transplant Surgery |
Vascular Surgery |
Cardiac Surgery |
Our Footprint Around The World
SUCCESS STORY
proudly served
Our Client List
TESTIMONIALS
What they’re saying about
We are proud to serve such a great brands and organizations around the world.
It was really pleasure working with such a great team like Market Advantage.
Mike hardson
KANTAR CEO
Of course I had the best experience with Market Advantage, work enhanced alot.
Aleesha brown
Pizza Hut Marketing Manager
Simply, the best market research services I have ever seen in the market.
Sarah albert
SUZUKI Marketing Director